Over the years running my clothing brand, EMMYDEVEAUX, I discovered something important—many people, both men and women, just want shopping to be easier. I’ve watched the influencer world grow, but it’s never felt authentic to me. Too often, the pieces shown haven’t been truly worn or kept—they're bought and returned, creating patterns that have even forced retailers to track and restrict their activity.

That’s not what this is.

This is about sharing what I’m actually adding to my own closet—pieces I stand behind for their quality, versatility, and value. Whether it’s a timeless investment or a well-made budget find, I’m here to help you build a wardrobe you’ll love.

By supporting this project, you’re backing my lifelong love of retail—and helping shape a better, more sustainable future for the industry through grants, mentorship, and various initiatives.